Brand & Creative Strategist

In addition to being an Author, I am a Brand and Creative Strategist.

My love of words and storytelling enables me to inspire creativity and transform the future of brands.

I work across many sectors and have a wealth of experience in charities, health, education and purposeful brands

I find the emotional story buried in the data and bring humanity, playfulness and strategic clarity to every challenge

Whilst I have worked on many famous advertising campaigns, I provide other services beyond communications – brand architecture, brand positioning, brand purpose, consumer research, naming and marketing strategy.

My superpower is in stripping things back, never overcomplicating. Simple powerful ideas and solutions that can change everything

Get in touch!

Just some of the brands I have worked on

What clients have said

”Rachael is one of the best planners I have worked with. She is passionate about making a difference, extremely bright and has what I think sets great planners apart – truly creative inspiration”
“As one would guess with her literary background she writes beautifully with great imagination and flair. But she also has a great head for business and pushes ideas which will not only make money for the client but for the agency as well.”
- Agency Managing Partner
“Behind her pleasant and gentle manner Rachael’s rigour and inquisitive nature has helped strengthen all the projects she has worked with me on. She builds strong client relationships too and through this has grown business opportunities. Her instinct and drive towards the development of strong work is always apparent and has helped creative teams, client teams and account teams alike. I wouldn’t hesitate to recommend Rachael to bring an insightful and analytical perspective to any agency.”
- Agency Group Account Director
“She is quite unique. Headstrong and forceful on occasion but always driven by pure motives of brand integrity, and the highest possible creative intention.”
- Agency Chairman and Executive Creative Director
“Rachael immerses herself in the business to the point it’s impossible to separate her from your core team. She has enabled us to more clearly articulate our unique voice and derived a positioning that the whole company can get behind and be proud of.”
- Client CEO
“She builds strong client relationships too and through this has grown business opportunities. On the last testimonial take out Headstrong and forceful and just say She is quite unique. Always driven by pure motives of brand integrity and the highest possible creative intention.”